Customer Management & Retention Marketing Strategies in Kuantan, Pahang

Venue: Zenith Hotel Kuantan, Pahang

Workshop : Customer Management & Retention Marketing Strategies
22 – 23 November 2016

WHY YOU MUST ATTEND?
Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
• Assess and review your value proposition for each core customer segment
• Develop a customer research program to discover what the critical factors are
• Understand Customer Relationship Management systems and their value
• Align customer service approaches and deliver consistency
• Evaluate customer feedback to fine tune your systems
• Share appropriate data to create a single customer view with colleagues
• How to Find out the actual reason why you lost your customers?
• How to perform customer-defection prevention measures?

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Customer Management & Retention Marketing Strategies in Malacca

Venue: Holiday Inn, Malacca

Workshop : Customer Management & Retention Marketing Strategies
24 – 25 November 2016

WHY YOU MUST ATTEND?
Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
• Assess and review your value proposition for each core customer segment
• Develop a customer research program to discover what the critical factors are
• Understand Customer Relationship Management systems and their value
• Align customer service approaches and deliver consistency
• Evaluate customer feedback to fine tune your systems
• Share appropriate data to create a single customer view with colleagues
• How to Find out the actual reason why you lost your customers?
• How to perform customer-defection prevention measures?

 

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HR Metrics & Analytics Masterclass in Brunei

Venue: The Rizqun International Hotel, Brunei

Workshop: HR Metrics & Analytics Masterclass: Delivering Strategic & Organisational Change using HR tools
14 – 15 December 2015

WHY YOU MUST ATTEND?
• Examine the use of internal and external measurement frameworks
• Conduct detailed problem analysis assessments
• Generate decisions based on evidence rather than opinion
• Define the principles of organisational change
• Utilize a range of HR assessment tools to improve organisational performance

 

This workshop will feature:
• The HR’s role in corporate strategy
• Problem analysis and decision-making
• Technological advances in workforce analytics
• Successful change management
• Using data for improved daily people management

Information Security Management Masterclass and Hacking & Auditing Windows Server Masterclass in Brunei

Venue: The Rizqun International Hotel, Brunei

Workshop 1: Information Security Management
24 – 25 November 2015

WHY YOU MUST ATTEND?
• Knowledge of the concepts relating to information security management (confidentiality, integrity, availability, vulnerability, threats, risks, counter measures, etc).
• Understanding of current legislation and regulations which impact upon information security management.
• Awareness of current national and international standards such as ISO 27002, frameworks and organisations which facilitate the management of information security.
• Understanding of the current business and common technical environments in which information security management has to operate.
• Knowledge of the categorization, operation and effectiveness of controls of different types and characteristics.

 

Workshop 2: Hacking & Auditing Windows Server Masterclass
26 November 2015

BENEFIT OF ATTENDING:
• To understand how to audit Windows server and perform auditing in a real life network
• To understand various types of risk associated with Windows-based server
• To understand how to harden Windows server
• To understand how to use security tools in Windows server
• To understand Active directory, Group policy and apply security features into system

Developing & Implementing Strategic Marketing Plans Masterclass and Customer Retention & Win Back Strategies Masterclass in Kuching, Sarawak

Venue: Riverside Majestic Hotel Kuching, Sarawak

Workshop 1: Developing & Implementing Strategic Marketing Plans Masterclass
20 – 21 October 2015

In this workshop, attendees will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.
They will master the key elements of a complete marketing plan.

WHY YOU MUST ATTEND?
• What sales forecasting technique to use
• How to decide on strategies for products, pricing, channels and communication
• How to set marketing and financial objectives
• What segment of the market to target and how to choose a proper positioning
• How to analyze the external and internal environment
• Construct a marketing plan in general and specifically for your company
• Understand what analyses need to be carried out at the outset
• Define the market, customer segments and buying behavior
• Apply control procedures necessary to monitor successful implementation of the marketing plan
• Develop pivotal skills in business achieving strategic marketing planning.
• Learn techniques of strategic marketing analysis, developing marketing strategies that create competitive advantage and successfully implementing integrated marketing mix programs.
• Enhance your ability to communicate their marketing plan objectives and strategies to important stakeholders in the organisation.

 

Workshop 2: Customer Retention & Win Back Strategies Masterclass
22 October 2015

 

“By retaining just 5% more of its customers, a company could almost double its profits. Furthermore, in a period of 5 years, a firm with a 70%customer retention rate will have lost 2 – 3 times as many customers as a firm with a 90% retention rate. It pays to engender loyalty. “  – by Harvard Review

The participants will learn how to:
• Learn the latest approach to RETAIN your current customer from your competitors
• Find out the secrets of other COMPANIES that successfully retained their customers
• Create cutting edge customer loyalty program
• Determine the REAL MONETARY VALUES of your customers
• New strategies to WIN-BACK Customers that you have lost

 

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