Sales & Marketing Masterclass: Drive Marketing Effectiveness with BIG DATA in Johor Bahru

Venue: KSL Hotel & Resort, Johor Bahru

Workshop : Sales & Marketing Masterclass: Drive Marketing Effectiveness with BIG DATA
23 – 24 August 2017

Data-driven marketing enable many corporations stay ahead the game and influence what they build and execute in 2017. In this workshop, you’ll learn the concept of data-driven marketing and how it relates to the initiatives on big data and predictive analytics.

You will get to know the typical process to enable data-driven marketing and how to answer the daily marketing questions using data.

Why Attend?
This workshop will explore how businesses are deriving real value from marketing, customer and business information. Take control of your data and see how embracing Big Data can drive better results within marketing.

Will Big Data Get You Big Results?
Or is it just a bunch of hype? Whatever your opinion, there’s no denying that everyone is talking about it. And most companies are doing way more than just talking.

Why Big Data Matters to Marketing?
By Combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact in these key areas:
» Customer Engagement
» Customer Retention and Loyalty
» Marketing Optimization / Performance

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Sales & Marketing Masterclass: Drive Marketing Effectiveness with BIG DATA in Kuching, Sarawak

Venue: Riverside Majestic Hotel Kuching, Sarawak

Workshop : Sales & Marketing Masterclass: Drive Marketing Effectiveness with BIG DATA
26 – 27 July 2017

Data-driven marketing enable many corporations stay ahead the game and influence what they build and execute in 2017. In this workshop, you’ll learn the concept of data-driven marketing and how it relates to the initiatives on big data and predictive analytics.

You will get to know the typical process to enable data-driven marketing and how to answer the daily marketing questions using data.

Why Attend?
This workshop will explore how businesses are deriving real value from marketing, customer and business information. Take control of your data and see how embracing Big Data can drive better results within marketing.

Will Big Data Get You Big Results?
Or is it just a bunch of hype? Whatever your opinion, there’s no denying that everyone is talking about it. And most companies are doing way more than just talking.

Why Big Data Matters to Marketing?
By Combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact in these key areas:
» Customer Engagement
» Customer Retention and Loyalty
» Marketing Optimization / Performance

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Kuantan, Pahang

Venue: Zenith Hotel Kuantan, Pahang

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
22 – 23 May 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Penang

Venue: G Hotel Kelawai, Penang

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
17 – 18 April 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Kota Kinabalu, Sabah

Venue: Le Meridian Hotel, Kota Kinabalu

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
20 – 21 March 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Negeri Sembilan

Venue: Royale Bintang Spa & Resort, Seremban

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
16 – 17 March 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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MPSAS – Malaysian Public Sector Accounting Standards (Accrual Basis) Masterclass in Kuala Lumpur

MPSAS – Malaysian Public Sector Accounting Standards (Accrual Basis) Masterclass

Venue: Le Meridian Hotel, KL Sentral

Workshop 1: Introduction to MPSAS, Presentation of MPSAS Financial Statements & Accounting for Non–Financial Assets Masterclass
15 – 16 March 2017

This specifically designed two days workshop provides an intensive examination of public sector accounting frauds, including asset misappropriation schemes and financial statement frauds that are directed at regional, provincial, cantonal and local governments as well as government agencies, ministries, boards and commissions.

These frauds undermine public support for government and agency missions and reduce available resources to serve constituents, meaning the price of public sector accounting fraud goes far beyond funding losses – which are estimated in the billions of ringgits.

● Understand the accrual accounting concepts, as well as key MPSAS recognition, measurement, presentation and disclosure requirements,
● Understand real-life MPSAS financial statements, non-current assets, revenue, expenditure and liability accounting,
● Understand the strategic implications of MPSAS adoption,
● Assess the impact of the application of MPSAS on your organisation,
● Understand the practical implications and challenges of an MPSAS conversion project,
● Implement and apply MPSAS in practice, drawing from best implementation practices learned during the course.
● Grasp new career opportunities in relation to MPSAS.

Workshop 2: FOREX Transactions, Accounting for Financial Instruments, Consolidation, First-Time Adoption of Accrual-Basis MPSAS and Implementing MPSAS in Practice Masterclass
17 March 2017

About this program:

● Hands-on approach to learning, with real-life case studies, illustrative examples taken from the instructors’ practical experience in implementing and applying MPSAS, and group exercises.
● Highly experienced MPSAS instructors, which bring a wealth of practical experience to the course.
● An optimal balance between theory and practice.
● Interactive training: participants are encouraged to participate through group discussions, question sessions and group exercises.
● Top quality training material, hand-outs, examples and real life case studies.

Advanced Persistance Attack (APT): Targeted Attacks & Defences Masterclass in Kota Kinabalu

Venue: Le Meridian Hotel Kota Kinabalu, Sabah

Workshop : Advanced Persistance Attack (APT): Targeted Attacks & Defences Masterclass
27 – 28 February 2017

To prevent a cyber attack from accessing sensitive data, organizations need to develop effective mitigation plans and countermeasures.

In this training course, you gain the skills to identify comprehensive attacks, leverage defense methodologies, mitigate the risk of targeted attacks and cyber espionage, and assess inherent vulnerabilities that expose your organization to advanced persistent threats.

WHY YOU MUST ATTEND?
• Proactively identify organizational weaknesses in order to mitigate the risk of Advanced Persistent Threats (APTs) and targeted attacks
• Assess and defend against the risk of cyber espionage
• Identify attack vectors and methods used by sophisticated attackers
• Expose and prevent the unauthorized exfiltration of critical organizational data
• Understand how do groups such as Lulzsec and Anonymous hack into seemingly high security networks with such ease
• Explain what terms such as “command and control” refer to and how a “spear phishing” attack can lead to a data breach?
• How does a Security Information Event Management (SIEM) system help your organization identify when it is under attack

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Johor Bahru

Venue: KSL Hotel & Resort, Johor Bahru

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
20 – 21 February 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Penang

Venue: G Hotel, Penang

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
19 – 20 January 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs in Kuching

Venue: Hilton Hotel Kuching, Sarawak

Workshop : GST Essentials & Audit Preparation for Business Owners, Bookkeepers & Accounting Staffs
16 – 17 January 2017

This is a workshop where we will go through GST essentials to give you a clear understanding of the different rates of VAT and how they relate to your business.

Our expert trainer will help book-keepers and accounting staff “up their game” in order to maximise the GST that their clients or employers can reclaim on purchases and get the output tax correct on sales.

WHY YOU MUST ATTEND?
• Learn the New & Revised Tax Codes – Get up to speed with the new and revised recommended tax codes issued by the Customs
• Understand the Correct Accounting Application of Tax Codes – With the new and revised tax codes, learn how to apply them accurately in practical accounting to ensure accurate GST-03 Returns
• Understand the Revisions in the Customs Guides – Learn the Customs interpretations of various legislation requirements to avoid unnecessary penalties
• Be aware of areas where mistakes are made and find out how to avoid them.
• Feel more confident in the advice you give your client or employer.
• Give a better service as a result, saving time and potentially making more money.
• Know the types of audit conducted by the Customs – desk audit and field audit
• Powers of the Customs in relation to GST / Customs audits
• Rights of the businesses
• Preparation before a GST / Customs audit
• What to expect during a GST / Customs audit
• Post customs audit – appeal process
• Common indirect tax risk areas

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Customer Management & Retention Marketing Strategies in Kuantan, Pahang

Venue: Zenith Hotel Kuantan, Pahang

Workshop : Customer Management & Retention Marketing Strategies
22 – 23 November 2016

WHY YOU MUST ATTEND?
Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
• Assess and review your value proposition for each core customer segment
• Develop a customer research program to discover what the critical factors are
• Understand Customer Relationship Management systems and their value
• Align customer service approaches and deliver consistency
• Evaluate customer feedback to fine tune your systems
• Share appropriate data to create a single customer view with colleagues
• How to Find out the actual reason why you lost your customers?
• How to perform customer-defection prevention measures?

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Customer Management & Retention Marketing Strategies in Malacca

Venue: Holiday Inn, Malacca

Workshop : Customer Management & Retention Marketing Strategies
24 – 25 November 2016

WHY YOU MUST ATTEND?
Critically review the customer acquisition and retention strategies of leading organisations as benchmarks for success
• Assess and review your value proposition for each core customer segment
• Develop a customer research program to discover what the critical factors are
• Understand Customer Relationship Management systems and their value
• Align customer service approaches and deliver consistency
• Evaluate customer feedback to fine tune your systems
• Share appropriate data to create a single customer view with colleagues
• How to Find out the actual reason why you lost your customers?
• How to perform customer-defection prevention measures?

 

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MPSAS – Malaysian Public Sector Accounting Standards (Accrual Basis) Masterclass in Kuala Lumpur

MPSAS – Malaysian Public Sector Accounting Standards (Accrual Basis) Masterclass

Venue: Le Meridian Hotel, KL Sentral

 

Workshop 1: Introduction to MPSAS, Presentation of MPSAS Financial Statements & Accounting for Non–Financial Assets Masterclass
10 – 11 October 2016

 

This specifically designed two days workshop provides an intensive examination of public sector accounting frauds, including asset misappropriation schemes and financial statement frauds that are directed at regional, provincial, cantonal and local governments as well as government agencies, ministries, boards and commissions.

These frauds undermine public support for government and agency missions and reduce available resources to serve constituents, meaning the price of public sector accounting fraud goes far beyond funding losses – which are estimated in the billions of ringgits.

● Understand the accrual accounting concepts, as well as key MPSAS recognition, measurement, presentation and disclosure requirements,
● Understand real-life MPSAS financial statements, non-current assets, revenue, expenditure and liability accounting,
● Understand the strategic implications of MPSAS adoption,
● Assess the impact of the application of MPSAS on your organisation,
● Understand the practical implications and challenges of an MPSAS conversion project,
● Implement and apply MPSAS in practice, drawing from best implementation practices learned during the course.
● Grasp new career opportunities in relation to MPSAS.

Workshop 2: FOREX Transactions, Accounting for Financial Instruments, Consolidation, First-Time Adoption of Accrual-Basis MPSAS and Implementing MPSAS in Practice Masterclass
12 October 2016

About this program:

● Hands-on approach to learning, with real-life case studies, illustrative examples taken from the instructors’ practical experience in implementing and applying MPSAS, and group exercises.
● Highly experienced MPSAS instructors, which bring a wealth of practical experience to the course.
● An optimal balance between theory and practice.
● Interactive training: participants are encouraged to participate through group discussions, question sessions and group exercises.
● Top quality training material, hand-outs, examples and real life case studies.

GST Post Implementation Issues & Challenges Masterclass in Kuala Lumpur

Venue: Le Meridian Hotel, KL Sentral

Workshop : GST Post Implementation Issues & Challenges Masterclass
12 – 13 October 2016

WHY YOU MUST ATTEND?
• Highlight the critical issues, challenges and impact that may affect your businesses.
• Fully grab the understanding, technicalities and mechanism of how GST affects your daily job functions.
• Learn how to use and apply the correct tax codes and gain
understanding on how the tax codes are structured.
• Gain practical knowledge on how Accounting Software can
handle GST.
• It is essential for all departments and employees across the management level in big organization to be aware about
GST system.
• Keep abreast on Customs Department latest ruling, circular, amendment, development and information.
• Know how to implement and embed GST into your company system and work efficiently in managing it.
• Comprehend GST Audits and possess the knowledge in maintaining audit evidence.

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GST Post Implementation Issues & Challenges Masterclass in Kuantan, Pahang

Venue: The Zenith Hotel Kuantan, Pahang

Workshop : GST Post Implementation Issues & Challenges Masterclass
21 – 22 September 2016

WHY YOU MUST ATTEND?
• Highlight the critical issues, challenges and impact that may affect your businesses.
• Fully grab the understanding, technicalities and mechanism of how GST affects your daily job functions.
• Learn how to use and apply the correct tax codes and gain
understanding on how the tax codes are structured.
• Gain practical knowledge on how Accounting Software can
handle GST.
• It is essential for all departments and employees across the management level in big organization to be aware about
GST system.
• Keep abreast on Customs Department latest ruling, circular, amendment, development and information.
• Know how to implement and embed GST into your company system and work efficiently in managing it.
• Comprehend GST Audits and possess the knowledge in maintaining audit evidence.

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